Juicy Couture: Then and Now

Published: 15th April 2009
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Juicy Couture is a modern day business of both clean and deluxe wear based in the state of California and primitively launched by both Pamela Skaist-Levy and Gela Nash-Taylor. In the year 1994 when both Pamela Skaist-Levy and Gela Nash-Taylor were residing in Pacoima, California, both women determined to make their own fashion line. To develop a fashion line correspondent to that of other major and more identified lines but specifically necessary to be more inexpensive to the public peculiarly for women is their profound intent.

Their line which they addressed as "Juicy Couture" aimed on a assortment of clothing that were intended for women who are freelance and invariably occupied thence a wide range of hot and clean wear was created but it was the velour tracksuit that gained them the fame. Both women sustained arduous meetings with the slow start of their company. In 1996, Pamela Skaist-Levy and Gela Nash-Taylor in the end set their company and really got the populace exploring their Juicy Couture. The ladies posted their projects to famous people like Madonna which established their velour tracksuit renowned to the adult females at that time - it was more of a style when a tracksuit was embroidered with "Madge" on it.


Nowadays, the clothing line barely use the "Madge" embroidery on their line but it was nonetheless the stepping stone for their company to be renowned to famous people and to the world.

Juicy Couture was a limited trademark as they were purchasable at few stores at that time chiefly at Neiman Marcus but by the early 2000s, more selective stores were established solely for Juicy Couture and around the year 2004, the velour tracksuit once again became the fundamental center of the clothing line and Juicy Couture finally became renowned internationally.

Nowadays, Juicy Couture persists to be a dependable company despite the international economic receding. Juicy Couture even extended its coverage to men's clothing, cosmetics, handbags, jewelry and children's clothing. Juicy Couture is nowadays presently owned by Liz Claiborne who has traded over $258 million of Juicy Couture trades.

Published by Aria Scherer. Discover more on the story of Juicy Coutures and avail cheap juicy couture today.

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